Yonaira Rivera’s scholarship focuses on reducing health inequities and improving the well-being of Latinx and underserved communities through health communication initiatives. Her work uses qualitatively-driven, mixed methods and community-based participatory research to study social media health misinformation, cancer control and prevention, and disaster relief. She conducts research in English and Spanish.

Special feature: Meet Yonaira Rivera, Who Researches Social Media Communication and Public Health — A core faculty member of Rutgers Global Health Institute, Rivera explores the roles of culture, community, and communication in public health. For her work related to cancer health disparities in Latino communities, she developed a qualitative research method to study how individuals use social media.